Business Affiliate Program

Chapter 7 - “How To Turn The Table On The Ever-Changing Internet World” (PART 1)

I don’t know about you, but I get excited when I try a new idea and it works. To be quite honest, it’s a rather addicting feeling to see the incredible results after trying a new marketing strategy. No matter if it’s a simple idea that I came up with myself, or a tip that I read in a marketing forum, I get extremely excited when I see positive outcomes.
Of course this doesn’t always happen though. More often than not, I undergo what I like to call a “learning experience”. While running your business on the Internet, you’re bound to have these “learning experiences”. But don’t think of them as mistakes or ‘negative results’ – because they are far from it! Every great Internet marketer has gone through learning phases; so don’t expect everything to go perfect because it won’t. However, when a novel idea works, the benefits are usually enormous! I don’t know why it’s like this, but that’s just how the Internet world seems to work. And I’m not going to complain…
Earlier I mentioned one of the most recent, devastating blows to Internet marketers. The unfortunate introduction of…
“Pop-Up Blocking Software”
Like I said in the last chapter, in any kind of marketing endeavor you either adapt and move on, or you die sitting there. Don’t let technology stop you from using the most powerful marketing tool for increasing your “oh so precious” email list.
The purpose here is not to feel sorry for ourselves and bad-mouth Google, Yahoo, and Microsoft for making pop-up blockers. Instead, our goal is to consistently search for new ways to improve our marketing plan. And you’ll find that most of the time, all we have to do is adjust our marketing approach by incorporating new technology.
I sat down in front of my computer one day and stumbled across a list of statistics regarding pop-up blocking software. In the last chapter, I showed you this data, but I want this information really sink in with you.
a.81.9 million unique users visit Google each month - giving all of them access to their Free Pop-Up Blocking Software!
b.AOL now provides its 23.4 million subscribers with the software needed to block pop-up ads
c.95 percent of all internet users surf with Microsoft's Internet Explorer browser - Now with a free built-in pop-up blocker
d.5.4 million internet users subscribe to Earthlink – the first service to offer pop-up blocking software
e.2,129,964 people have downloaded Yahoo's pop-up blocking toolbar from Download.com - This doesn't include the massive auto-installations of the toolbar every time a user installs Yahoo Messenger!
f."Pop up blocker" was searched for 480,304 times on Overture last month alone
These stats are here to ‘scare’ you. They’re here to inform you that the pop-up ads of old are no longer as effective like they used to be (if they’re effective at all).
There's been an on going battle for the last few years between legitimate marketers (like you and me) and pop-up blockers...and the pop-up blockers are winning. But I thought to myself, why let them take away from our sales, conversions, and additional loyal opt-in subscribers?
It's obvious that the problem is not in the concept of whether or not a popup will work effectively for your site. Rather, the problem lies in the evolution of Internet technology. So let’s evolve with it.
Remember, I told you that the best way to get opt-in subscribers to your newsletter (which will in turn give you massive advantages with your email marketing) is to place your offer right at the beginning of your homepage. Your newsletter subscription box should be immediately visible on the first screen. You don't want hide it!
This is where you'll get the best response--and the most subscribers. Your goal should be to make sure that everyone who visits your site is offered the opportunity to subscribe to your newsletter at least once, if not twice.
Hopefully, you’ve been making your newsletter offer most visible with pop-ups – and if so, I highly predict that you’ve been seeing the benefits (at least before pop-up blockers came along). Since pop-up blocking software is now blinding our customers from our subscription offer, what are we supposed to do?
Of course there are other ways to build your email list and promote your newsletter. We’ve talked about several…
a.Every time you sell a product, capture your customer's email address
b.Have a “Members Only” area on your site
c.Sprinkle more opt-in boxes in your sales letter
d.Include an E-mail Signature
e.Include “Send to a Friend” Options
f.Use Co-Registrations
g.Promote Your Newsletter in Articles, Ezines, or Industry Directories
h.Run contests on your website
These are all good strategies, and you should definitely use as many as you can – but all of these tips combined have nowhere near the opt-in capabilities as pop-ups!
After the development of pop-up blockers, many Internet marketers started to highly promote their newsletters and opt-in subscriptions by using these exact techniques I’ve listed above. Since their pop-ups were basically nonexistent anymore, they were working harder than ever to get their opt-in subscription rate back to where it was prior to the creation of pop-up blocking software.

Moh. Ali Albar
I rewrite this article of E-book “Email Secrets Exposed”
www.InstantPopover.com