Business Affiliate Program

Chapter 7 - “How To Turn The Table On The Ever-Changing Internet World” (PART 2)

The realization, however, is that the concept of pop-ups work. Using pop-ups is a proven strategy for increasing opt-ins (many times, up to 10 times). So why should we go away from using the proven “concept”? The marketing principle is not the problem; rather it’s the development of pop-up blockers that’s slowing us down.
I don’t know about you, but I’d much rather incorporate new technology into the same pop-up marketing strategy instead of developing a completely new approach. This way, we can still see the same incredible benefits from pop-ups.
All we need to do is evolve with the rest of Internet technology. Use the same marketing principles, but incorporate a new twist.
You’re probably thinking, “Yeah, I agree that we should adapt to the changing Internet technology – but just how do you expect me to do that?” Well, I’ve got just the answer for you.
Let me quickly introduce you to a novel secret that, until recently, has been almost unseen by many marketers. A short time ago, the secret started to reach a few of us – and boy were we glad that we stumbled across this new development.
While pop-up blockers have designed a way to defeat the conventional pop-ups, there’s a new defense that I think you should be aware of. It’s a software program called Instant PopOVER, and well-known Internet marketers are using it to make their pop-ups invisible and 100% unblockable to pop-up blocking software.
I don’t know about you, but I’d much rather use a proven marketing strategy – with an added twist of new technology – than trying to create an entirely new concept from scratch. To me, it just makes sense to use all of the innovative resources available to combat any problems I encounter with my Internet business.
I won’t go into detail about all of the features of Instant PopOVER in this chapter, but what I will do is show you how you can easily begin to maximize your opt-in subscriber list by using Instant PopOVER.
Like I said Chapter 6, there is an art to using pop-up ads on your site, and when done properly you will see very effective results.
Here’s a review of the most effective ways to use pop-up ads:
a.Opt-In Offer Pop-ups
b.“Special Offer” Pop-ups
c.Free Information Pop-ups
d.‘Run a contest’ Pop-ups
e.Survey/Polls Pop-ups
f.Entry Pop-ups
g.Exit Pop-ups
h.Delayed-timer pop-ups
To get the most out of your pop-up you must use them responsibly. Well…the same principle applies to PopOvers.
But instead of using traditional, boring pop-up ads [that most likely will not be seen by your visitors], imagine having a pop-up that suddenly “drops in” from the top of your browser window and ‘bounces’ before coming to a stop in the middle of your screen.
Wouldn't that grab your attention? When I first saw popovers, I was hooked. Their ability to capture my attention right off the bat was incredible.
Another interesting popover that Instant PopOVER creates is one of my favorites – the XP-style Window PopOver. It acts just like the classic window but has the style of an XP Window - it's very effective since most of today's Internet users have Microsoft™ Windows XP. It allows me to present my visitors with a window that they're already very familiar with.
Like I’ve been saying over and over again “People don't like change" - and this is the perfect way to combat it. This popover was certainly very attractive and attention-grabbing.
Not only do popovers have more features and capabilities than pop-ups, they also have the exact same influence on increasing subscribers and promoting special offers.
This technology actually lets you use ads that look like pop-ups and behave like pop-ups, but that are NOT pop-ups -- so they don't get blocked. To me, even if Instant PopOvers were functionally the same as pop-ups (without all of the “extra features”), I would be a very happy man for the simple fact that Google, Yahoo, Earthlink, and all of the other pop-up blockers can’t block them.
These are just a few of the benefits that we can quickly see by using Instant PopOVERs. I hope you can see just how powerful of a tool this can be for you.

Moh. Ali Albar
I rewrite this article of E-book “Email Secrets Exposed”
www.InstantPopover.com