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Chapter 8 - “Breakthrough New Software Instantly...

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Chapter 8 - “Breakthrough New Software Instantly Skyrockets Your Opt-In Email Lists & Generates Sales”


Is starting a newsletter hard? Does it take a lot of time and money to start an email marketing campaign? No, not at all – as I’ve shown you over the course of the past week, it’s practically dirt cheap to start making money online with email marketing. You simply have to have a few of the right resources and the drive to get started. And trust me, once you begin, everything gets easier.
Managing your email marketing campaign should always be as automated as possible. There are many auto-responder programs and online services available on the ‘net. The most difficult part is not writing the newsletter information, creating special offers, or maintaining your email list. The hardest part is actually building that list of targeted subscribers!
And hopefully by now – after studying the many email-marketing strategies I’ve given you - you have written out several plans as to how you’re going to capture your visitors’ email addresses. If you haven’t actually written down your plan, you need to do that before you continue reading.
Ok, ok…so you’ve got your plan. Let’s say that you’re going to offer a free newsletter along with a “bonus eBook” of your choice. Sounds like a great idea to me.
You’ve written quality information (remember, your newsletter must be of high-quality, or your visitors will see right through you), developed a great marketing statement to grab the attention of your visitor, and you’re now ready to present this offer to your future subscriber.
What next? How are you going to maximize your opt-in subscribers?
If you've read and actually comprehended anything of what I wrote in the previous chapters, your first plan of action should be to use pop-up ads. You’ve learned about the raw power of Pop-ups, and their ability to increase opt-in subscribers by up to 10 times and to convert 30-40% of website visitors into subscribers.
This is certainly the best, most well-researched and proven concept for maximizing your opt-ins. But don’t forget about those darned pop-up blockers.
Not a problem. While pop-up blockers have designed a way to defeat the conventional pop-ups, there’s a new defense. We talked about it briefly in our last chapter, but I’d like to show you EXACTLY how it works and the features that we Internet marketers practically cannot do without – the reasons that we absolutely LOVE the new technology of Instant PopOVER™.


Check this out - I had my brother (owner of SEOElite.com, Brad Callen) do a little test on his website. Originally, he had been using a traditional, classic-style opt-in form on his website to generate opt-ins for his SEO course (example shown below):


While this approach was generating a decent amount of opt-ins to his free SEO course, I wanted him to try Instant PopOvers on his site. I knew these popovers worked, but I wanted to see just how well.
So I asked him to change his ordinary pop-up to a Float-In Instant PopOver to see if his opt-in rates would increase. You can see this new example here: www.SEOelite.com/
Ok...nothing else was changed on his sales letter; he did not do any special promotion to his webpage, no other advertisements, or any other alterations whatsoever. I made sure of this because I wanted to test the power of Instant PopOvers on his highly visited site. I wanted the boundaries of change to be very controlled, so I could get a 100% accurate test on these popovers alone. Now - check out these eye-opening results!


He went from around 50-65 opt-ins a day, to what looks to be about a 230 opt-in rate average. All opt-ins to this specific list were coming directly from his homepage that I noted earlier and not from any other outside advertising.

Amazing 400% Increase in Opt-In Rate

That's an incredible 400% increase in his opt-in rate!
And he did this by changing only ONE simple thing on his website. He added Instant PopOvers.
After speaking with him recently about his dramatic increase in opt-ins, he said that his opt-in rate remains to hover right around 150-180 subscribers per day! That's incredible. His rate jumped from 50 subscribers per day to upwards to 180 opt-ins.
While the innovation of unblockable popovers is a great thing in itself, Instant PopOVER also creates ads with professional and attention-grabbing styles. And now you can take advantage of the “Post-it-Note”-style design. Check out a few of the popover example-templates below:


This exciting new technology lets you create pop-up style ads on your homepage that grab your visitors’ attention even more than a conventional pop-up. This is because, while standard pop-ups all act the same, you can actually program Instant PopOvers to behave in ways that really draw your visitors’ attention.
Imagine having an Instant PopOver that suddenly drops down from the top of your browser window and floats in before coming to a stop in the middle of your screen. That’s just one of five different eye-catching styles you can use to make your opt-in offer literally leap off the screen.
And because Instant PopOvers are actually part of your homepage, they aren’t considered to be an actual pop-up, so they’re completely ignored by the growing number of pop-up blockers out there.
Instant PopOver walks you through each step with its user-friendly "wizard-like" guide. All you have to know is how to do is click "Next", decide on your customized features, and copy/paste the finalized HTML code into your website.


Even if you're not real familiar with HTML, you'll have no problem with creating popovers. Instant PopOVER explains everything to you in an easy to understand, step-by-step manner.
With Instant PopOVER's user-friendly, five-step creation process, you don't have to know a single thing about programming. It will take you by the hand and show you exactly where to ‘point-and-click’ your mouse.
I won’t go into the details of each step, but what I will do is give you a picturesque idea about the customizable settings you can add to your personalized popover.
Decide on your Instant PopOver settings from a large list of creative, customizable options. With Instant PopOVER you get the opportunity to choose your popover size, where your popover will "appear" on the webpage, its title, window color settings, header settings, and more.


With the new style of popovers, there is now an extremely handy Sticky Note editor that lets you quickly change and customize your post-it-note style popover to your liking.


Instant PopOver also allows you to add a delay-timer on your popover. As described in Chapter 6, this strategy makes it almost impossible for your visitors to NOT to opt-in on your offer! This feature is a very fascinating little marketing tool. You can design a popover ad to appear a certain length of time after a surfer comes to your site. This allows your visitor to check out your site first, without being slightly interrupted by an entry popover ad. It will give them time to “browse” before you make an offer to them.
The timer-delay option is an incredible way to maximize the reaction from every PopOver by setting them to appear at the exact moment your surfer is ready to buy. Have your popovers appear on page load, after 2 secs, 10 secs, 30, 45, 60, 120...you name it.
With all these features it's GUARANTEED to boost your opt-in list and sales.
I find it almost impossible to employ an effective email marketing campaign without my trusty popovers. To be completely honest, I can’t afford not to have them, simply because the old-school pop-ups I used to use aren’t reaching my visitors anymore.
Incorporating the traditional pop-up ads into your marketing plan simply does not work anymore. But the proven concept of pop-ups remains to be very powerful at generating more opt-in subscribers to your email list.
If you properly and responsibly use popovers on your website, over the course of a few weeks, I can guarantee you’ll boost your opt-in list and in effect should increase your sales.
It works, and it works extremely well.

Moh. Ali Albar
I rewrite this article of E-book “Email Secrets Exposed”
www.InstantPopover.com

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