Business Affiliate Program

Chapter 8 - “Breakthrough New Software Instantly Skyrockets Your Opt-In Email Lists & Generates Sales”


Is starting a newsletter hard? Does it take a lot of time and money to start an email marketing campaign? No, not at all – as I’ve shown you over the course of the past week, it’s practically dirt cheap to start making money online with email marketing. You simply have to have a few of the right resources and the drive to get started. And trust me, once you begin, everything gets easier.
Managing your email marketing campaign should always be as automated as possible. There are many auto-responder programs and online services available on the ‘net. The most difficult part is not writing the newsletter information, creating special offers, or maintaining your email list. The hardest part is actually building that list of targeted subscribers!
And hopefully by now – after studying the many email-marketing strategies I’ve given you - you have written out several plans as to how you’re going to capture your visitors’ email addresses. If you haven’t actually written down your plan, you need to do that before you continue reading.
Ok, ok…so you’ve got your plan. Let’s say that you’re going to offer a free newsletter along with a “bonus eBook” of your choice. Sounds like a great idea to me.
You’ve written quality information (remember, your newsletter must be of high-quality, or your visitors will see right through you), developed a great marketing statement to grab the attention of your visitor, and you’re now ready to present this offer to your future subscriber.
What next? How are you going to maximize your opt-in subscribers?
If you've read and actually comprehended anything of what I wrote in the previous chapters, your first plan of action should be to use pop-up ads. You’ve learned about the raw power of Pop-ups, and their ability to increase opt-in subscribers by up to 10 times and to convert 30-40% of website visitors into subscribers.
This is certainly the best, most well-researched and proven concept for maximizing your opt-ins. But don’t forget about those darned pop-up blockers.
Not a problem. While pop-up blockers have designed a way to defeat the conventional pop-ups, there’s a new defense. We talked about it briefly in our last chapter, but I’d like to show you EXACTLY how it works and the features that we Internet marketers practically cannot do without – the reasons that we absolutely LOVE the new technology of Instant PopOVER™.


Check this out - I had my brother (owner of SEOElite.com, Brad Callen) do a little test on his website. Originally, he had been using a traditional, classic-style opt-in form on his website to generate opt-ins for his SEO course (example shown below):


While this approach was generating a decent amount of opt-ins to his free SEO course, I wanted him to try Instant PopOvers on his site. I knew these popovers worked, but I wanted to see just how well.
So I asked him to change his ordinary pop-up to a Float-In Instant PopOver to see if his opt-in rates would increase. You can see this new example here: www.SEOelite.com/
Ok...nothing else was changed on his sales letter; he did not do any special promotion to his webpage, no other advertisements, or any other alterations whatsoever. I made sure of this because I wanted to test the power of Instant PopOvers on his highly visited site. I wanted the boundaries of change to be very controlled, so I could get a 100% accurate test on these popovers alone. Now - check out these eye-opening results!


He went from around 50-65 opt-ins a day, to what looks to be about a 230 opt-in rate average. All opt-ins to this specific list were coming directly from his homepage that I noted earlier and not from any other outside advertising.

Amazing 400% Increase in Opt-In Rate

That's an incredible 400% increase in his opt-in rate!
And he did this by changing only ONE simple thing on his website. He added Instant PopOvers.
After speaking with him recently about his dramatic increase in opt-ins, he said that his opt-in rate remains to hover right around 150-180 subscribers per day! That's incredible. His rate jumped from 50 subscribers per day to upwards to 180 opt-ins.
While the innovation of unblockable popovers is a great thing in itself, Instant PopOVER also creates ads with professional and attention-grabbing styles. And now you can take advantage of the “Post-it-Note”-style design. Check out a few of the popover example-templates below:


This exciting new technology lets you create pop-up style ads on your homepage that grab your visitors’ attention even more than a conventional pop-up. This is because, while standard pop-ups all act the same, you can actually program Instant PopOvers to behave in ways that really draw your visitors’ attention.
Imagine having an Instant PopOver that suddenly drops down from the top of your browser window and floats in before coming to a stop in the middle of your screen. That’s just one of five different eye-catching styles you can use to make your opt-in offer literally leap off the screen.
And because Instant PopOvers are actually part of your homepage, they aren’t considered to be an actual pop-up, so they’re completely ignored by the growing number of pop-up blockers out there.
Instant PopOver walks you through each step with its user-friendly "wizard-like" guide. All you have to know is how to do is click "Next", decide on your customized features, and copy/paste the finalized HTML code into your website.


Even if you're not real familiar with HTML, you'll have no problem with creating popovers. Instant PopOVER explains everything to you in an easy to understand, step-by-step manner.
With Instant PopOVER's user-friendly, five-step creation process, you don't have to know a single thing about programming. It will take you by the hand and show you exactly where to ‘point-and-click’ your mouse.
I won’t go into the details of each step, but what I will do is give you a picturesque idea about the customizable settings you can add to your personalized popover.
Decide on your Instant PopOver settings from a large list of creative, customizable options. With Instant PopOVER you get the opportunity to choose your popover size, where your popover will "appear" on the webpage, its title, window color settings, header settings, and more.


With the new style of popovers, there is now an extremely handy Sticky Note editor that lets you quickly change and customize your post-it-note style popover to your liking.


Instant PopOver also allows you to add a delay-timer on your popover. As described in Chapter 6, this strategy makes it almost impossible for your visitors to NOT to opt-in on your offer! This feature is a very fascinating little marketing tool. You can design a popover ad to appear a certain length of time after a surfer comes to your site. This allows your visitor to check out your site first, without being slightly interrupted by an entry popover ad. It will give them time to “browse” before you make an offer to them.
The timer-delay option is an incredible way to maximize the reaction from every PopOver by setting them to appear at the exact moment your surfer is ready to buy. Have your popovers appear on page load, after 2 secs, 10 secs, 30, 45, 60, 120...you name it.
With all these features it's GUARANTEED to boost your opt-in list and sales.
I find it almost impossible to employ an effective email marketing campaign without my trusty popovers. To be completely honest, I can’t afford not to have them, simply because the old-school pop-ups I used to use aren’t reaching my visitors anymore.
Incorporating the traditional pop-up ads into your marketing plan simply does not work anymore. But the proven concept of pop-ups remains to be very powerful at generating more opt-in subscribers to your email list.
If you properly and responsibly use popovers on your website, over the course of a few weeks, I can guarantee you’ll boost your opt-in list and in effect should increase your sales.
It works, and it works extremely well.

Moh. Ali Albar
I rewrite this article of E-book “Email Secrets Exposed”
www.InstantPopover.com

Chapter 7 - “How To Turn The Table On The Ever-Changing Internet World” (PART 2)

The realization, however, is that the concept of pop-ups work. Using pop-ups is a proven strategy for increasing opt-ins (many times, up to 10 times). So why should we go away from using the proven “concept”? The marketing principle is not the problem; rather it’s the development of pop-up blockers that’s slowing us down.
I don’t know about you, but I’d much rather incorporate new technology into the same pop-up marketing strategy instead of developing a completely new approach. This way, we can still see the same incredible benefits from pop-ups.
All we need to do is evolve with the rest of Internet technology. Use the same marketing principles, but incorporate a new twist.
You’re probably thinking, “Yeah, I agree that we should adapt to the changing Internet technology – but just how do you expect me to do that?” Well, I’ve got just the answer for you.
Let me quickly introduce you to a novel secret that, until recently, has been almost unseen by many marketers. A short time ago, the secret started to reach a few of us – and boy were we glad that we stumbled across this new development.
While pop-up blockers have designed a way to defeat the conventional pop-ups, there’s a new defense that I think you should be aware of. It’s a software program called Instant PopOVER, and well-known Internet marketers are using it to make their pop-ups invisible and 100% unblockable to pop-up blocking software.
I don’t know about you, but I’d much rather use a proven marketing strategy – with an added twist of new technology – than trying to create an entirely new concept from scratch. To me, it just makes sense to use all of the innovative resources available to combat any problems I encounter with my Internet business.
I won’t go into detail about all of the features of Instant PopOVER in this chapter, but what I will do is show you how you can easily begin to maximize your opt-in subscriber list by using Instant PopOVER.
Like I said Chapter 6, there is an art to using pop-up ads on your site, and when done properly you will see very effective results.
Here’s a review of the most effective ways to use pop-up ads:
a.Opt-In Offer Pop-ups
b.“Special Offer” Pop-ups
c.Free Information Pop-ups
d.‘Run a contest’ Pop-ups
e.Survey/Polls Pop-ups
f.Entry Pop-ups
g.Exit Pop-ups
h.Delayed-timer pop-ups
To get the most out of your pop-up you must use them responsibly. Well…the same principle applies to PopOvers.
But instead of using traditional, boring pop-up ads [that most likely will not be seen by your visitors], imagine having a pop-up that suddenly “drops in” from the top of your browser window and ‘bounces’ before coming to a stop in the middle of your screen.
Wouldn't that grab your attention? When I first saw popovers, I was hooked. Their ability to capture my attention right off the bat was incredible.
Another interesting popover that Instant PopOVER creates is one of my favorites – the XP-style Window PopOver. It acts just like the classic window but has the style of an XP Window - it's very effective since most of today's Internet users have Microsoft™ Windows XP. It allows me to present my visitors with a window that they're already very familiar with.
Like I’ve been saying over and over again “People don't like change" - and this is the perfect way to combat it. This popover was certainly very attractive and attention-grabbing.
Not only do popovers have more features and capabilities than pop-ups, they also have the exact same influence on increasing subscribers and promoting special offers.
This technology actually lets you use ads that look like pop-ups and behave like pop-ups, but that are NOT pop-ups -- so they don't get blocked. To me, even if Instant PopOvers were functionally the same as pop-ups (without all of the “extra features”), I would be a very happy man for the simple fact that Google, Yahoo, Earthlink, and all of the other pop-up blockers can’t block them.
These are just a few of the benefits that we can quickly see by using Instant PopOVERs. I hope you can see just how powerful of a tool this can be for you.

Moh. Ali Albar
I rewrite this article of E-book “Email Secrets Exposed”
www.InstantPopover.com

Chapter 7 - “How To Turn The Table On The Ever-Changing Internet World” (PART 1)

I don’t know about you, but I get excited when I try a new idea and it works. To be quite honest, it’s a rather addicting feeling to see the incredible results after trying a new marketing strategy. No matter if it’s a simple idea that I came up with myself, or a tip that I read in a marketing forum, I get extremely excited when I see positive outcomes.
Of course this doesn’t always happen though. More often than not, I undergo what I like to call a “learning experience”. While running your business on the Internet, you’re bound to have these “learning experiences”. But don’t think of them as mistakes or ‘negative results’ – because they are far from it! Every great Internet marketer has gone through learning phases; so don’t expect everything to go perfect because it won’t. However, when a novel idea works, the benefits are usually enormous! I don’t know why it’s like this, but that’s just how the Internet world seems to work. And I’m not going to complain…
Earlier I mentioned one of the most recent, devastating blows to Internet marketers. The unfortunate introduction of…
“Pop-Up Blocking Software”
Like I said in the last chapter, in any kind of marketing endeavor you either adapt and move on, or you die sitting there. Don’t let technology stop you from using the most powerful marketing tool for increasing your “oh so precious” email list.
The purpose here is not to feel sorry for ourselves and bad-mouth Google, Yahoo, and Microsoft for making pop-up blockers. Instead, our goal is to consistently search for new ways to improve our marketing plan. And you’ll find that most of the time, all we have to do is adjust our marketing approach by incorporating new technology.
I sat down in front of my computer one day and stumbled across a list of statistics regarding pop-up blocking software. In the last chapter, I showed you this data, but I want this information really sink in with you.
a.81.9 million unique users visit Google each month - giving all of them access to their Free Pop-Up Blocking Software!
b.AOL now provides its 23.4 million subscribers with the software needed to block pop-up ads
c.95 percent of all internet users surf with Microsoft's Internet Explorer browser - Now with a free built-in pop-up blocker
d.5.4 million internet users subscribe to Earthlink – the first service to offer pop-up blocking software
e.2,129,964 people have downloaded Yahoo's pop-up blocking toolbar from Download.com - This doesn't include the massive auto-installations of the toolbar every time a user installs Yahoo Messenger!
f."Pop up blocker" was searched for 480,304 times on Overture last month alone
These stats are here to ‘scare’ you. They’re here to inform you that the pop-up ads of old are no longer as effective like they used to be (if they’re effective at all).
There's been an on going battle for the last few years between legitimate marketers (like you and me) and pop-up blockers...and the pop-up blockers are winning. But I thought to myself, why let them take away from our sales, conversions, and additional loyal opt-in subscribers?
It's obvious that the problem is not in the concept of whether or not a popup will work effectively for your site. Rather, the problem lies in the evolution of Internet technology. So let’s evolve with it.
Remember, I told you that the best way to get opt-in subscribers to your newsletter (which will in turn give you massive advantages with your email marketing) is to place your offer right at the beginning of your homepage. Your newsletter subscription box should be immediately visible on the first screen. You don't want hide it!
This is where you'll get the best response--and the most subscribers. Your goal should be to make sure that everyone who visits your site is offered the opportunity to subscribe to your newsletter at least once, if not twice.
Hopefully, you’ve been making your newsletter offer most visible with pop-ups – and if so, I highly predict that you’ve been seeing the benefits (at least before pop-up blockers came along). Since pop-up blocking software is now blinding our customers from our subscription offer, what are we supposed to do?
Of course there are other ways to build your email list and promote your newsletter. We’ve talked about several…
a.Every time you sell a product, capture your customer's email address
b.Have a “Members Only” area on your site
c.Sprinkle more opt-in boxes in your sales letter
d.Include an E-mail Signature
e.Include “Send to a Friend” Options
f.Use Co-Registrations
g.Promote Your Newsletter in Articles, Ezines, or Industry Directories
h.Run contests on your website
These are all good strategies, and you should definitely use as many as you can – but all of these tips combined have nowhere near the opt-in capabilities as pop-ups!
After the development of pop-up blockers, many Internet marketers started to highly promote their newsletters and opt-in subscriptions by using these exact techniques I’ve listed above. Since their pop-ups were basically nonexistent anymore, they were working harder than ever to get their opt-in subscription rate back to where it was prior to the creation of pop-up blocking software.

Moh. Ali Albar
I rewrite this article of E-book “Email Secrets Exposed”
www.InstantPopover.com

Chapter 6 - “How Using One Single Marketing Tool Can Skyrocket Your Email List By 500%!” (PART 2)

Paul Colligan of FrontPageWorld.com, increased his opt-in rate by 10 times, by simply adding an entry pop-up ad onto his website.
a.Richard Grady of TheUSTrader.com uses an entry pop-up to help add 1,500 to 2,500 subscribers to his opt-in list each month!
b. Jim Tarabocchia of Just-Binoculars.com generates several hundred "extra" visitors per day using pop-under ads.
c.Eric Aafedt of InvestmentHouse.com converts 30 to 40 percent of his daily visitors to subscribers with the help of pop-ups.
d. Jermaine Griggs of HearandPlay.com has dramatically increased his opt-in email list by 900%! That’s right…pop-up ads have radically increased his subscriber rate by 10 times!
*Source: Entrepreneur.com & Corey Rudl research
These are real people. Ordinary people just like you and me. These success stories aren’t the geniuses of the Internet world. They’re simply hard-working people who put into practice the exact same strategies that I’m teaching you. This is great news for you! ANYONE can be successful on the Internet! You just have to work a little at it.
I don’t want to say that the other techniques for driving subscribers to your list that I showed you earlier are worthless, because that is certainly NOT the case. Each and every strategy in Chapter 5 is very effective at list building too – and I strongly urge you to implement as many of those tactics as you can in your marketing plan. But, I want you to realize that the most powerful, and most well-researched technique to boosting your opt-in subscribers is to employ pop-up ads on your website.



Just like anything else in Internet marketing, there is an art to using these ads on your site. You don’t want them to be “popping up” all over the place – obviously that’d be very disturbing and annoying to your visitor, and you would lose your chance of collecting their address right from the get-go.
The problem doesn't lie in the principle and validity of the power of pop-ups. As marketers, we love the capabilities of them! Research shows that they work. Pop-ups are 13 times MORE effective at generating clicks and opt-in subscribers than standard banners.
The problem that Internet users face is not the pop-ups themselves, but simply how they are used. As I’m sure you’re familiar, email spamming is another nuisance on the Internet. So just as spammers have made email marketing more difficult for the rest of us, the wrongful misuse of pop-ups have given them a ‘bad wrap’. The solid truth is, when used properly, pop-up ads can dramatically increase your opt-in list, help effectively promote your products, and boost sales at the same time.
There is a strategy of using pop ups that will not irritate your website guests and will without a doubt benefit you in a variety of ways in the long run. Impossible, you say? No! If you implement a pop up correctly, your guests will not be annoyed at all.
Let's face it: the majority of people who put pop ups on their sites go about it all the wrong way. Below I’ve compiled a list of proven pop-up techniques for any marketer’s site. Many of these are tips and strategies are used by very recognized Internet marketers, like Internet millionaires Corey Rudl, Marlon Sanders, and Stephen Pierce.
a.Opt-In Offer Pop-ups
Honestly, you should include some sort of “sign-up” offer with any pop-up ad you decide to use. This is the most powerful when you employ an offer for a free newsletter. Your visitor is most likely interested in your website info, so don’t miss out on the opportunity to capture their email address with a Free Newsletter Opt-In Pop-up.
b.“Special Offer” Pop-ups
If you’re running a special discount on a product, this is a very effective means of grabbing the customers’ attention. Remember; if at all possible, try to grab your visitors’ email address with this “special offer”.
c.Free Information Pop-ups
Who doesn’t want free information? This is a perfect way to promote your Free download, e-Book, e-Course, special report, and so on. Include a ‘sign-up’ form within your pop-up ad to ensure an increased opt-in list.
d.Contest Pop-ups
This one is rather tricky to use with pop-up ads, although it can be very effective. Many times though, visitors will find a ‘contest pop-up ad’ somewhat annoying. If you decide to use this tactic, be careful not to turn your visitors away because it takes them longer than a minute to register for your contest. All I can say with this idea is…Be Careful.
e.Survey/Polls Pop-ups
If you're running a survey on your site, a pop-up can be a handy way to ask visitors to take part, and then lead them through your questions. When they're finished, the original window they started on will still be open and they won't have lost their place. At the end of the survey, be sure to ask them if they would like the results of your survey/poll to be sent to them via email. Once again, another great way to capture your visitors’ email addresses.
Remember, you never want to have more than one pop up window. Nothing makes a surfer madder than having two or three windows open up and possibly crash their browser in the process. You can even set it up so that only first time visitors see the pop up window. By using a script that sets a cookie you can ensure that your popup never appears to the same user more than once. Now that you know the strategies many Internet gurus use, it’s time to show you how to apply your pop-up ads responsibly.
f.Entry Pop-ups
These pop-up ads appear as visitors open your website or webpage. By using an ad as soon as the surfer arrives at your website, you will surely grab their attention right from the get-go. If you decide to use entry pop-ups, I recommend using a script that sets a cookie, ensuring that your pop-up doesn’t appear to the same user multiple times (you can usually set the amount of times the pop-up will appear to each user).
g.Exit Pop-ups
The name practically explains what they do. They appear as a visitor exits your site. These are a great way to say to your visitors “Before you go, here’s another offer to opt-in…”
h.Delayed Timer Pop-ups
These are pretty fascinating little marketing tools. You can design a pop-up ad to appear a certain length of time after a surfer comes to your site. This allows your visitor to check out your site first, without being slightly interrupted by an entry pop-up ad. It will give them time to “browse” before you make an offer to them.
As you can see, there are several places where you can make a mistake and turn a future opt-in into an annoyed visitor. But provided you employ the techniques and strategies that I’ve suggested, and take advantage of the technology available to customize these ads for your visitors, I can personally testify, along with many other successful business owners, that pop-ups continue to be an excellent way to increase your opt-in e-mail list as well as your sales. It’s been researched and proven – Pop-up advertisements will help to increase your opt-in subscriber list…guaranteed!

Moh. Ali Albar
I rewrite this article of E-book “Email Secrets Exposed”
www.InstantPopover.com

Chapter 6 - “How Using One Single Marketing Tool Can Skyrocket Your Email List By 500%!” (PART 1)

Exciting title, isn’t it? I know you’re wondering what that powerful marketing tactic is, so we’ll just get straight to the point. No matter how you feel about pop-up ads now, you will hopefully realize by the end of this chapter that they are the single most effective way of increasing your opt-in email list – Hands Down!
Before we start, I’d like to first do a little bit of “myth busting”. Myth: ‘Pop-up Ads Are A Nuisance and Do NOT Work’. Of course, we have all encountered an annoying pop-up advertisement over the past few years of surfing the web. You’re bound to run into a website that delivers you an incredibly absurd pop-up advertisement – one that has absolutely nothing to do with the content on their site. Obviously, these pop-ups will never be effective at increasing click-throughs. All they will do is push away the visitors. Typical examples I’m talking about might include golfing sites, guitar tab sites, and vacation sites.
These website owners are using their pop-ups irresponsibly. Think about it…who in their right mind that is looking for fishing equipment would opt-in on a pop-up ad dealing with lawn mowers? I know you want to laugh about this – but you would be surprised with what some website owners are doing with their pop-ups.
Some of these website owners have been given an opportunity to advertise for a another company (possibly another business that the same individual owns) and they decide to waste their precious pop-ups with these absurd ads - in this case, a fishing site is advertising for lawn equipment.
It’s all fine and dandy to advertise for another website, but there is absolutely no reason for the fishing website owner to waste his pop-up advertisements on lawn equipment – and in turn, annoy any visitor looking for fishing gear. Not only will this do no good in terms of “click-throughs” and sales, but the fishing website will certainly push away its visitors who truly want to purchase fishing stuff.
These website owners are the exact same ones who are giving the rest of us who properly use pop-ups a bad wrap. Internet marketers are experienced and intelligent, so they would never do that. It’s those irresponsible website owners that have turned the ‘once well-liked pop-up’ into a nuisance for many people. These businesses are simply not using pop-ups properly and maturely.
And quite honestly, I don’t like all of the negative hype about pop-ups when I know for a fact that they work – if used properly.
If visitors seem to be irritated by all pop-ups, why are so many well-known and recognized Internet marketers still using them? According to Nielson-Netratings (a premiere online statistics resource), in the last 2 years, the number of pop-ups delivered to web users has more than tripled.
The truth is...the concept of pop-ups works - why else would you see a dramatic 2-year, three-fold increase in their usage? Any good marketer will tell you they are an extremely powerful tool for instantly increasing your sales and dramatically skyrocketing the number of new subscribers to your newsletter, creating loyal buyers of your product.
I was recently reading an article on Entrepreneur.com, written by the late Corey Rudl. If you don’t know who Corey was, he was once one of the biggest Internet marketing gurus on the planet until his untimely passing. Anyway, in his article about techniques for increasing opt-ins, he provides the reader with several success stories of fellow Internet marketers who implemented pop-up ads into their marketing plan. If you’re like me, I think you’ll be astonished with the results.

Moh. Ali Albar
I rewrite this article of E-book “Email Secrets Exposed”
www.InstantPopover.com